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Innovative Navigation Research from Jaguar Land Rover

Jaguar Land Rover has unveiled their '360 Virtual Urban Windscreen' research, which features technology to give drivers a 360 degree uninterrupted view of the outside of their car. The new '360 Virtual Urban Windscreen' uses cameras fitted to transparent roof pillars to give the driver a 3600 view of the outside their car enabling them to navigate better on busy urban roads.

The concept uses Heads-Up Display technology which is aimed at keeping drivers eyes on the roads at all times and avoiding distractions that can lead to accidents. The technology would see cameras embedded in the surface of each of the cars pillars and would take a live video feed from outside of the car and feed it to the screen inside. The cameras would cover spots usually blinded by the cars A, B and C pillars.

The new technology would allow drivers to see cyclists, pedestrians and other vehicles from all around the car. The cars virtual windscreen will alert drivers to other drivers habits and warn them of any potential dangers. One of the most exciting aspects of the new virtual windscreen is the 'Follow Me' Ghost Car navigation where a 'ghost car' is projected on the windscreen for the driver to follow making navigation easier. The ghost car can also advise the driver of nearby locations such as landmarks, shops, and restaurants rather than relying solely on street names.

Director of Research and Technology and Jaguar Land Rover Dr Wolfgang Epple said of the new research: Our ultimate aim is to reduce road accidents and enhance the urban driving experience. The Jaguar Land Rover research team is developing this technology to improve visibility and to give the driver with the right information at the right time. If we can keep the driver's eyes on the road ahead and present information in a non-distracting way, we can help drivers make better decisions in the most demanding and congested driving environments."

The 360 Virtual Urban Windscreen will also be able to connect to the Cloud and deliver the driver with information such as the number of available parking spaces nearby and petrol prices saving the driver from looking for this information by themselves.

By Jenna Niblock