The luxury SUV was created in 1970 when Land Rover launched the original Range Rover. Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family, unveiled at The Design Museum, London on the 1 March 2017.
Velar is the first ever vehicle to be launched and displayed at the new Design Museum, which opened to the public in November 2016 after moving from its original Shad Thames location. The new model was simultaneously shown for one night only in a pop-up display on Kensington High Street, West London, alongside the Range Rover Evoque, Range Rover Sport and Range Rover.
Velar was on public display in the Design Museum, London, in a unique installation, which opened until 5 March 2017. The exhibit was called ‘Reductionism’, showcasing the philosophy of stripping away complexity to reveal true quality.
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The Range Rover Velar sits between the Range Rover Evoque and the Range Rover Sport, and represents a combination of elegant simplicity and pioneering consumer technology.
Gerry McGovern, Land Rover Chief Design Officer said:
“We call the Velar the avant-garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”
Velar uses unique sustainable materials and advanced engineering refined for every terrain, continuing Land Rover’s drive to go Above and Beyond.
The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the Sixties: the pioneers of the luxury SUV landscape. When development engineers needed to hide the true identity of the 26 pre-production Range Rovers, they chose the name Velar, derived from the Latin velare meaning to veil or cover.
The Range Rover Velar starts from £44,830 and you can choose from the Velar, Velar S, Velar SE and the Velar HSE. Each model has improved efficiencies and lower CO2 emissions, with every engine that powers the Range Rover Velar being optimised to produce rapid shifting together with exhilarating acceleration and performance.